Webinar Recap: Design and Implementation of Marketing Strategies for NRENs

On May 27, 2024, UbuntuNet Alliance successfully hosted a dynamic and insightful webinar titled “Design and Implementation of Marketing Strategies for NRENs.” This event, tailored exclusively for NREN marketing and communications personnel, provided a comprehensive exploration into the intricacies of developing and executing impactful marketing strategies for NRENs.

The webinar featured an expert panel composed of:

  • Timothy Ekaru, Business Development Manager at RENU
  • Sheena Litta, Business Development Officer at MAREN
  • Bernard Nkhata, Marketing and Client Relations Officer at ZAMREN

These esteemed professionals shared their expertise and experiences, setting the stage for an open discussion that followed their presentations. The webinar covered the following key topics:

  1. Understanding the NREN Landscape (View presentation):
    • What NRENs market
    • Who NRENs market to
    • How NRENs market effectively
  2. Strategic Marketing Channels (View presentation):
    • Exploring diverse channels
    • Leveraging digital platforms
  3. Case Studies and Best Practices:
    • Real examples of successful NREN marketing strategies
    • Learning from experiences

The webinar was attended by 40 participants from within the UbuntuNet Alliance region and NRENs from European regions. The interactive format and the valuable insights shared by the panelists ensured that the attendees gained actionable knowledge and tools to enhance their marketing efforts. The questions and answers section provided a great opportunity for the participants to engage with the presenters and get some further insight and exchange knowledge.

Videos of the webinar will be available on our YouTube channel, UbuntuNet TV. We encourage everyone to subscribe to our channel to stay updated with the latest webinars and events.

We extend our heartfelt gratitude to our panelists, Timothy Ekaru, Sheena Litta, and Bernard Nkhata, for their invaluable contributions. We also thank all the participants for their active engagement and contributions to the discussions. Special thanks to everyone involved in organizing and facilitating this webinar.

Stay tuned for more insightful webinars and events from UbuntuNet Alliance via our events platform here.

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